Founded in 2012, Pure Ambition is a coaching and consulting firm focused on enabling businesses and the people in them to do more mindful work, starting with purpose and values based action, for more sustainable performance.

Our mission is to bring human consciousness forward in business for better collective outcomes.

Our model of (re) discover, (re) connect, (re) ignite meets your  team where you are to deliver assessments, off-sites, coaching and consulting services aimed at developing more authentic leaders, trusting environments and ultimately more rewarding results.

We’re operating in a complex global economy where noise levels are high, attention spans short and our interactions disconnected.  It’s from a mindful place that authentic leadership is present, trust is strengthened, teams are mobilized and results are truly sustainable.

Our services span start ups, M&A’s, change management, strategic planning, team building and culture initiatives.  Whether it is a new team, the merging of distinct cultures or a group that’s struggling, we get to the heart of the issues to bring a collaborative, fun and thriving workplace to the forefront.

Our Leadership Philosophy

  • We believe everyone is a leader, regardless of title.
  • We believe in personal accountability to results, driving a culture of ALL IN.
  • We believe that supporting everyone’s ability to identify and trust their purpose, values and authentic voice while connecting with the company’s aspirations is paramount to growing organizational capacity, fueling succession while shifting from correction to enablement.
  • We believe that investing in everyone’s stake – at all levels of the organization — translates to engaging cultures, unmatched customer experiences and off the chart results producing a longer term ROI.
  • We believe the brand is a direct reflection of the customer experience.  Everyone who touches the customer – directly and indirectly – is a creating your brand.

Our solutions are custom to your culture, priced to inspire access for all and delivered with passion and care.

Our Unique Edge

  • Purpose and values are at the heart of everything WE do, because whether named or not they are at the heart of everything YOU do.
  • Our model recognizes transforming to a purposeful high performance culture is a process not a program.  While we address opportunities for immediate progress, we know these types of wins are short lived and not sustaining if the underlying system is not shifting to new behaviors over time,
  • We hold space for meaningful strategic planning and problem solving. Asking powerful questions, we enable teams to name what’s blocking success and inspire honest dialogue.
  • We cut through noise and have a knack for simplifying the complex.
  • We don’t ‘fix’ people.  We develop personal empowerment and self-actualization for all.
  • We work simultaneously with individuals and the organization as a whole, holding accountability at every level.  No more waiting for someone else to make things happen. No move ‘victims’.  No more pointing fingers.  We drive a culture of ALL IN.

It takes courage, endurance,  innovation and some risk to make the shift.


Contact Us to Learn More! 

Our Values

We are wildly committed to our shared values that support our mission of heart forward in business:






Sustainable Results

Giving Back

Pure Ambition is active in the local community.  Our team is made up of individuals serving in non profit boards, community activism and philanthropic giving.

Here are the core ways we engage:

  • We donate 10% of Easy Path registrations to Urban ReLeaf.
  • Since 2012, Pure Ambition has been an active co-host of annual Earth Day events in our local community.
  • Pure Ambition maintains an active pro-bono + 2 highly subsidized coaching slots for members of the community who are in need.  We are working on a more robust scholarship model expected to launch in Q2, 2017.
  • Pure Ambition is committed to ensuring non-profit and social enterprise organizations have access to best-in-class leadership development and employee engagement strategies, with a mindful foundation. As such, we extend a 20% off list discount to ALL non profits and certified B-Corps.


We are committed to managing our business responsibly, taking care of our planet today to ensure a thriving future.

What’s in a name?

Here’s the inside scoop on our name:  AMBITION may seem out of balance with the message of mindfulness, connection and trust. However, the point of the name is to convey that Ambition can – and should – be PURE! The two are not mutually exclusive. Ambition is important yet out of balance it can be all consuming and threaten long-term sustained results.

So the next time you’re feeling ambitious, do a self check – are your intentions pure? If so, that’s exactly the Pure Ambition we’re all about!

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