Today I'm super excited. The timing of starting up my own company happens to align with a guest blogging opportunity on allegiance.com. Allegiance is a leader in Enterprise Feedback Management (EFM) solutions. One of my favorite things about Allegiance is that they have great expertise in - and energy for - using data to connect employee engagement to customer engagement and focusing on the former to more effectively impact the latter. I've been a friend of Allegiance for a long time and was their client at my last company. I was honored when they called to ask that I blog for them.