Founded in 2012, Pure Ambition is a coaching and consulting firm focused on enabling businesses and the people in them to do more mindful work, starting with purpose and values based  cultures.

Our mission is to bring heart forward in business for better collective outcomes.

Our model of (re) discover, (re) connect, (re) ignite meets your  team where you are to deliver assessments, off-sites, coaching and consulting services aimed at developing more authentic leaders, trusting environments and ultimately more rewarding results.

We’re operating in a complex global economy where noise levels are high, attention spans short and our interactions disconnected.  It’s from a mindful place that authentic leadership is present, trust is strengthened, teams are mobilized and results are truly sustainable.

Our services span start ups, M&A’s, change management, strategic planning, team building and culture initiatives.  Whether it is a new team, the merging of distinct cultures or a group that’s struggling, we get to the heart of the issues to bring a collaborative, fun and thriving workplace to the forefront.

Our Unique Edge

  • Purpose and values are at the heart of everything WE do, because whether named or not they are at the heart of everything YOU do.
  • Our model recognizes transforming to a purposeful high performance culture is a process not a program.  While we address opportunities for immediate progress, we know these types of wins are short lived and not sustaining if the underlying system is not shifting to new behaviors over time,
  • We hold space for meaningful strategic planning and problem solving. Asking powerful questions, we enable teams to name what’s blocking success and inspire honest dialogue.
  • We work simultaneously with individuals and the organization as a whole. We hold accountability at every level of the organization. Period.  No more waiting for someone else to make things happen. No move ‘victims’.  No more pointing fingers.  We drive a culture of ALL IN.

It takes courage, endurance,  innovation and some risk to make the shift.


Contact Us to Learn More! 

Our Values

We are wildly committed to our shared values that support our mission of bringing heart forward in business:






Sustainable Results

Giving Back

Pure Ambition is active in the local community.  Our team is made up of individuals serving in non profit boards, community activism and philanthropic giving.

We donate 10% of Easy Path registrations to Urban ReLeaf and participate in local Earth Day events every April.


We are committed to managing our business responsibly, taking care of our planet today to ensure a thriving future.

What’s in a name?

Here’s the inside scoop on our name:  AMBITION may seem out of balance with the message of mindfulness, connection and trust. However, the point of the name is to convey that Ambition can – and should – be PURE! The two are not mutually exclusive. Ambition is important yet out of balance it can be all consuming and threaten long-term sustained results.

So the next time you’re feeling ambitious, do a self check – are your intentions pure? If so, that’s exactly the Pure Ambition we’re all about!

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